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Calligraphy artist, floral illustrator and stationery designer
 

The semi-custom wedding collection

Designed with love. Personalised for your big day.

My wedding collection is designed for the couples that love the perfectly imperfect lines of calligraphy, elegant timeless designs and delicate botanical details. 
 

 
Rosendal suite, where modern typography and the classic strokes of calligraphy meet.

Rosendal suite, where modern typography and the classic strokes of calligraphy meet.

 

The kindest of words

 
 
 

How it works

IMMERSE YOURSELF IN THE
SEMI-CUSTOM DESIGN EXPERIENCE

 

Step 1 – SELECT YOUR DESIGN

Fill in my semi-custom contact form with your chosen design, your preferred calligraphy style, colour scheme, printing finishes and any extra hand finished details.

I will be in touch within a few working days with a tailored quote and to discuss wording and any special details you’re looking for. 

 

STEP 2 – CUSTOMISATION

When I have all the words and details I will create bespoke calligraphy for your invitation and update the design with your wording and colour scheme. 

I will share a proof with you that you can easily approve or add comments to in your personal section in my client organisation system.

 

Step 3 – PRINTING & ASSEMBLY

You’re in love with your proof and it’s time for some printing magic. Whichever printing finish you’ve opted for your suite is getting ready to enchant your wedding guests.

And if you want some thoughtfully assembled details or calligraphy envelopes this is where I’ll add all those finishing touches that will make your wedding suite frame-worthy.

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The collection

INSPIRED BY NATURE AND THE ELEGANT SCANDINAVIAN DESIGN AESTHETIC

My wedding collection designs range from classic minimalist suites to endlessly romantic options with hand drawn floral elements. Being a lover of flowers they’re all named after gorgeous Swedish gardens.

FRAME WORTHY PRINTING OPTIONS

Are you as obsessed with paper and printing as I am?
Here is an overview of the methods I love to work with.

 

Digital printing

Cost: £

Texture: Smooth

Ink colour: Unlimited

This is the most common type of printing, think of it as your home printer but much better quality. If you’re looking for those dreamy watercolour effects or more than two colours this is the option for you.

Letterpress printing

Cost: ££ - £££

Texture: Impression

Ink colour: 1-2

Letterpress is beautifully luxurious and leaves an impression where the inked surface is pressed into the paper. It’s an old form of printing and can be expensive as it involves designing a special plate for your design. Each colour is printed separately and it’s also this plate that leaves the stunning printing texture.

Hot foil printing

Cost: £££

Texture: Metallic 

Ink colour: 1

This is the way to go if you’re looking for those beautiful metallic effects. That stunning gold, copper, silver etc. As with letterpress this is a luxury printing method requiring a more advanced setup, making it more expensive than digital printing. But the result is simply magical.

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A semi-custom suite sounds like just the thing for me

BUT HOW MUCH WILL IT COST?


Pricing for semi-custom wedding invitations start at

£275

For a set of 50 invitation suites, including:

Wedding invitation – A6
Reply card – A7
Details card – A7 or A6 depending on content
Digitally printed on off-white luxury 350gsm paper stock
Plain matching outer envelope – C6
1 round of feedback on the final design proof


A little note about availability

Since all my designs involve bespoke calligraphy I can only design as quickly as a pointed nib will let me (and ink will dry). So please book early to avoid disappointment. That said, don’t hesitate to get in touch even if you’re on a deadline. I will do my best to make some magic happen for you.

 

FAQ

WHAT OTHER COUPLES HAVE WONDERED

 

How long does it take until I have my invites?

The semi-custom process typically takes between 3-4 weeks. It may take an additional 1-2 weeks or so depending on your preferred printing method and if you want those extra mesmerising details such as envelope calligraphy or assembly. I encourage you to plan ahead but don’t be afraid to reach out even if you’re cutting it a bit close to the deadline. I will do my very best to work some magic for you.

 

How many invites should I order?

Think of invites per household rather than per guest as a starting point. Then I recommend adding at least 10-15 extras to give room for last minute additions to your guest lists. And don’t forget about the beautiful keepsakes these will make (I’m all about the keepsakes). For envelopes I require 20% extra. I put a lot of love and detail into my work but I’m only human and ink splatters do occur! 

 

How does the design approval process work?

You will get your own personal space in my Dubsado workflow. This makes it easy and accessible for you to add your feedback right next to the designs. One round of feedback on the final proof is included in the design fee, which is usually absolutely fine since it’s a pre-set design. But don’t worry if you still feel like there’s some little tweaks that need to be perfected. Further adjustments can be requested for a small fee to ensure you’re completely head over heels in love with your invites.  

 

I love one of your suites. But I’m worried something pre-designed isn’t attention grabbing enough. Can I make updates to the design?   

Of course! Design updates are available subject to a design fee. Just add any extra notes about your ideas to the notes section of my semi-custom form. Then we can chat through your thoughts and ideas. I will provide you with a custom quote based on the complexity of the design updates. 

 

How do I get started?

Wonderful, I can’t wait to get to know get started on your designs with you. Complete my contact form or send me an email at hello@mathildalundin.com. I will be in touch within a few working days about availability and your bespoke quote. 

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INSTAGRAM

Instagram is my inspirational happy place. You’ll find me sharing about all things calligraphy and floral paintings at @mathildalundin. Pop over and say hi.